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The Target Clean Icon Arrives

Identifies products formulated without specific chemicals.

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By: Charlie Sternberg

Associate Editor

Starting this week, you might notice a bright green icon while strolling through Target’s beauty aisles or shopping on Target.com. That’s the Target Clean icon, which lets you know that the product is formulated without a group of commonly unwanted chemicals that can be found in products we use regularly. Fortunately, Target has nearly 4,000 products that qualify for Target Clean in the beauty and personal care aisles from brands like Harry’s, Pacifica, Red Earth, S.W. Basics, Smartly, Up &...

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